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Sharon Refael
"Women for Sale" (integrated campaign)
Atzum Task Force on Human Trafficking
A concept store that sells women in the middle of one of the busiest shopping centers in Tel Aviv.
"Monument to the Future Victims of the Conflict"
(installation)
The Parents Circle Families Forum
A monument that illustrates a dark future of endless graves in order to prompt
talks between the two sides of the conflict.
"A 'Concept car' Designed by a Drunk Driver"
(installation)
AutoMotor
A car crashed by a drunk driver was desplayed as part of Israel's car exhibition to increase awareness of the danger of drinking and driving.
"120 Gilad Shalit"
(exhibition)
Gilad is Still Alive campaign
120 real life sized cut-outs (one for each Knesset member) of captured soldier Gilad Shalit were place outside of Israel's prime minister's office.
"Innovative ad for
an Innovative Car"
(Ingaging Print Ads)
Ford Explorer
three print ads that each sported a QR code. Once you scanned the code and placed your phone on the ad, you got an awesome demo of the SUV’s new features.
"Reality Billboard"
(Integrated Campaign)
Yellow Pages
Reality Billboard was a social reality game inside a giant billboard. The 2 top reality show winners (Survivor-VS the Big-Brother) were placed inside the billboard to compete each other.
"Empty Tables"
(Integrated Campaign)
Latet
An Urban Protest Exhibit for Latet, Israeli Humanitarian Aid featured 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals.
"Pimple Climbing"
(Outdoor)
Clearex
A poster 5 meter tall, featuring a teenage boy, placed on a climbing wall located in the largest and most active climbing center in Israel.
"Fitness Club Billboard"
(Outdoor)
Yellow Pages
As part of the Yellow Pages annual campaign we created a real sized billboard which was carried by body builders.
"Trash-Can Review"
(Guerilla)
Jewish Assistance & Relief Fund
1,000 reviews, similar to restaurants reviews, were placed on trash-cans located on the main streets
of Tel-Aviv.
"Recruitment Ad in disguise"
(Digital)
BBR Saatchi&Saatchi
We desigened a fake ad for a fake product writen in hebrew and sent it to Advertising blogs. The text, which the blogers didn't understand actually invited artdirectors to send their resume.
"Drinker's Stairway to Heaven"
(Outdoor)
Y&R Tel-Aviv
The only campaign here that wasn't really published. but i really love it so... :)
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